Welcome to The Artificially Intelligent Enterprise’s Tuesday feature, AI Lessons, where we help you level up your productivity in five minutes or less!
Writing is everything—text messages, emails, social media.
The dream of every marketer or business owner is to get their brand messaging so spot-on that it becomes a famous one-liner:
• Just Do It = Nike (1988)
• I’m Lovin’ It = McDonald’s (2003)
Phrases so iconic that we forget they started as ad campaigns.
This week’s lesson includes:
🕵️ How to use CopywriterGPT, an AI-powered tool that crafts brand messaging.
💬 Tips for turning a simple prompt into world-class messaging.
✏️ Apply your results in minutes!
You’ll need:
ChatGPT Plus to access the GPT, and that’s all!
Your Weekly AI Productivity Lesson
Let’s start.
1) Go to https://chat.openai.com/gpts
2) Search for “CopywriterGPT”.
3) Click “Start Chat”.
4) You’re now ready to write like a pro!
Let’s go!👇
💡 Hands-on
Example Task: Create a new brand messaging matrix for a small business
1) Understand what a brand message should be
Start by asking the GPT what “good” looks like. Prompt it to create a successful brand messaging blueprint.
Copy this prompt:
“Imagine you are creating a blueprint of how to create a successful brand messaging guide for any small business. What do you need to help with this?”
2) Create a brand messaging guide
Ask the GPT to create this guide in a simple table so you can easily copy and paste it into Google Docs or Sheets.
Here is the brand messaging guide we got:
3) Adapt to your business
In this example, we are going to use an e-commerce website as the brand and tailor our guide to fit the brand we are working on. For this we just need some copy from the brands website.
Go to a website (for this I have chosen All Birds) and CMD + A (on mac) or CTRL + A (on pc) to copy the entire website. Then CMD + V or CTRL + V to paste the copy into the GPT.
Ask it the following prompt to analyze the copy and adapt to the blueprint brand messaging:
“Analyze the following copy which is my website. I want you to fill in the brand messaging guide table with all the learnings you can get from this website”.
In minutes you have a full idea of how your brand message should be.
4) Brand Messaging Guide Tailored to your Brand
In minutes you can go from guessing your brand messaging to finding the successful blueprint and adapting your website copy to that brand guide blueprint.
I appreciate your support.
