When I think about AI meeting agents, my mind doesn’t go to Silicon Valley or some hot new startup launch.

It goes to a 1985 Val Kilmer movie.

In Real Genius, there’s a running gag where students stop attending a lecture and start sending tape recorders instead. At first, there are one or two devices on the desks. Eventually, the professor walks into a classroom that’s just rows of recorders listening politely on behalf of their owners. In the final beat of the joke, even the professor stops showing up and leaves his own tape recorder.

I used Nana Banana to recreate the scene in Real Genius

That scene was meant as an absurdist comedy about checked-out students.

But it's uncomfortably close to how many of us are starting to treat meetings—and the numbers explain why.

According to McKinsey, 61% of executives say that at least half the time they spend making decisions — much of it in meetings — is ineffective. Harvard Business Review found that 71% of senior managers consider meetings unproductive and inefficient. Atlassian's research found that 38% of meeting action items never even get documented in official notes. And ineffective meetings cost U.S. businesses an estimated $37 billion annually in lost productivity.

We don’t always send tape recorders anymore — we send tools like Granola, Fathom, Fireflies, Otter, and increasingly, Notion itself as our AI notetaker.

And that raises a deeper question for enterprises than "Should we use meeting AI?" That line's already been crossed. With 55 million meetings held every week in the U.S. alone and the average knowledge worker spending nearly 400 hours per year in meetings, the question isn't whether to capture this time — it's how.

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Send the Tape Recorder: Choosing the Right Meeting AI for Your Enterprise

Granola vs Fathom vs Fireflies vs Otter—what actually changes when bots start “attending” for us

The real question is: What happens to how we work when more and more of our “attendance” is delegated to machines — and eventually even the humans stop showing up?

To answer that, it helps to understand the different philosophies emerging in meetings that use AI, and how the current set of tools maps to them.

Bot in the room vs sidecar on your device vs workspace notetaker

Under the hood, most meeting agents today fall into one of three camps.

The bot in the room

In this model:

  • A bot joins the meeting as a visible participant.

  • It records audio (and sometimes video) from inside the call.

  • It ships everything to the cloud, where transcription, summarization, and analytics happen.

Classic examples include Fathom, Fireflies, and Otter.

Sidecar on your device

In this model:

  • An app runs on your laptop or phone, capturing system audio and your mic locally.

  • No bot appears in the participant list.

  • It feels more like a personal assistant than a shared enterprise system.

Granola Workspace-native notetaker

In this model:

  • Your primary workspace (docs/wiki/tasks) becomes the meeting note system.

  • You may still use bots or sidecars to capture raw content, but the “source of truth” is the workspace.

  • AI is built into that workspace to summarize, reorganize, and connect meeting notes with other work.

Notion, Productivity Suite Plus Note Taker

The Real Genius lecture hall was full of literal sidecars — recorders that sat in for their humans. But in the enterprise, this architectural choice has real implications.

Perception and friction: bots can make external guests nervous or trigger legal questions (“Are we being recorded? Who owns this?”). Sidecars are invisible to everyone except the person using them. Workspace-native notetakers often rely on humans (or lightweight capture) and feel least intrusive, because “taking notes in Notion” looks like regular work.

Data footprint: bot-based tools often store complete audio recordings and, in some cases, video. Sidecars can store only transcripts and notes or retain additional data on-device. Workspace notetakers tend to store text notes and AI summaries, not raw audio, unless you explicitly pipe recordings in.

Analytics and leverage: bots give you the richest dataset for conversation intelligence — talk-time analytics, libraries of objections, coaching dashboards. Sidecars optimize for individual productivity and privacy. Workspace notetakers optimize for long-term knowledge management: meeting notes linked to projects, docs, tasks, and decisions.

The documentation gap is real: research shows that 63% of meetings are conducted without a predefined agenda, and 54% of workers leave meetings without a clear idea of what to do next. AI notetakers don't just save time — they create a record that actually captures decisions and next steps.

Everything else in this article is basically one big consequence of those architectural choices.

When you choose a meeting agent for your organization, you’re not just picking a vendor. You’re picking a philosophy of what “showing up” means — and where your meeting knowledge lives.

With that frame in mind, here is how five popular tools line up: Granola, Fathom, Fireflies, Otter, and Notion. I’ll also share where I personally land, as someone who uses Fireflies today — and why, despite liking Granola’s approach, I would actually choose Notion as my core workspace over Granola in many cases.

Granola – the “no bot, no drama” sidecar

Granola is what happens when you take that Real Genius tape recorder, give it a neural cortex, and tuck it inside your MacBook.

Granola organizes your work into workspaces - a home for your notes, folders, and meeting insights.

Granola runs as an app on your device. It listens to your system audio and microphone locally rather than joining as a participant. The result is:

  • No bot in the room.

  • Live transcription.

  • AI-structured notes and action items.

  • Meeting templates and an “AI notepad” experience designed for people in back-to-back calls.

Granola positions itself as an AI notepad for teams that want better notes without awkward meeting bots. Its pitch is very clear: “no awkward meeting bots” and “beautiful notes for you and your team.”

Who it is really for:

  • Leaders and ICs who live in their calendars and never stop hopping between calls.

  • VCs, recruiters, and deal teams who regularly have sensitive external conversations and do not want to explain a recording bot on every call.

  • Privacy-sensitive organizations that want AI help but are wary of widespread bot recording.

On the enterprise front, the sidecar architecture gives Granola a strong story: no bots join the meeting, and the company focuses on enhancing notes and transcripts rather than on long-term audio storage. It also integrates with tools like Slack, HubSpot, Notion, and Zapier to push structured notes into existing workflows.

I like Granola’s approach. I like sidecars. I like the privacy implications of not having a bot on every call.

But if I’m being honest about how I work today, I would still choose Notion as my core workspace over Granola for a lot of what Granola is trying to help with.

Notion is an all-in-one AI workspace that already holds so much of my docs, tasks, project spaces, and personal knowledge. When I think about structured notes, templates, and long-term knowledge, my instinct is to centralize that in Notion and then plug AI into that environment — rather than add another dedicated AI note app on top.

So my view:

  • Granola is a great answer to “I want a private AI notepad with no bot in my meetings.”

  • But for teams already living in Notion, it is very reasonable to ask, “Can we just have AI-augmented note templates directly in Notion and keep everything in one place?”

If you are starting from scratch, Granola is a compelling default. If you are already deeply invested in Notion and Notion AI, I suggest doubling down on Notion and using meeting tools that push structured data into that workspace.

Fathom – the free-first on-ramp

Fathom sits firmly in the bot-in-the-room camp, but with one big strategic move: an unusually generous free tier.

Fathom is a SOC2 Compliant notetaker

A Fathom bot joins your Zoom, Google Meet, or Microsoft Teams calls, records them, and automatically generates:

  • Transcripts

  • Highlights

  • Summaries

These notes can then sync with tools like Slack, Salesforce, HubSpot, Notion, and Asana.

Fathom’s product motion is simple and powerful:

  1. Make the individual experience excellent and free.

  2. Let the product spread inside organizations via word of mouth.

  3. Introduce Team and Business plans for companies that want shared workspaces, admin controls, and governance.

From an enterprise perspective, Fathom is about legitimizing a behavior that is already happening—people quietly installing meeting bots to avoid taking notes—and wrapping it with proper controls later.

Fathom shines in these scenarios:

  • You are comfortable with a visible bot.

  • You want a low-friction pilot: let people use it on their own, see if they love it, then standardize.

  • Your primary goal is “just don’t make me take notes anymore,” rather than deep analytics.

The main caveat is ensuring the free tier doesn’t become completely unmanaged before IT and security are looped in. You want the organic love, but you don’t want a shadow fleet of bots recording everything with no governance.

Fathom's promise is straightforward: never retake notes, get automatic transcripts and summaries, and keep your attention on the conversation. That last part matters more than it sounds — Microsoft's research on meeting quality found that teams using AI meeting notes report 28% higher engagement when participants can focus on discussion rather than documentation.

Fireflies – conversation intelligence in disguise

On paper, Fireflies looks like another meeting bot. In practice, it is much closer to a conversation-intelligence platform.

Fireflies assist provides suggestions, coaching, and answers during meetings.

A Fireflies bot joins your calls, records them, and then:

  • Transcribes and summarizes the conversation.

  • Lets you search across all calls.

  • Surfaces talk-time analytics, topics, and sentiment.

  • Provides dashboards and metrics for teams, especially revenue teams.

This is not just a notetaker. It is a system for turning spoken conversations into structured, queryable data. And that matters: Doodle's State of Meetings report found professionals waste an average of 31 hours per month in unproductive meetings — time that could be reclaimed if those conversations were searchable, analyzable, and actionable.

This is also where I should be explicit: I am a Fireflies user.

I use Fireflies today because I care a lot about the “conversation data” aspect. I want to be able to search across calls, mine them for patterns, and treat them as a dataset that can feed downstream tools and models. The Fireflies approach — plus its desktop app and analytics features — fits that mindset.

Most importantly, Fireflies is especially strong in sales, customer success, and RevOps contexts:

  • It ties into CRMs so calls link directly to accounts and opportunities.

  • It helps managers listen to key moments instead of entire calls.

  • It transforms qualitative customer conversations into something you can use in pipeline reviews, product planning, and coaching.

Fireflies markets itself as an AI notetaker that can transcribe, summarize, search, and analyze all your team's conversations. That “analyze all your team conversations” line is the real story.

There is fine print, though: you need to understand pricing tiers, usage caps, and any AI credit systems, so you are not surprised as adoption grows — especially if your team runs lots of 60–90 minute calls. But if your mental model is “a lighter-weight, more accessible conversation-intelligence stack” rather than “a simple notetaker,” Fireflies makes a lot of sense.

Otter – the incumbent baseline

Otter is the name many people already know from the early days of AI-driven meeting notes.

Otter is the grandaddy of AI notetakers

It offers:

  • An assistant that can auto-join your meetings via calendar integrations.

  • Real-time transcription during calls.

  • Searchable, shareable transcripts and highlights.

  • Support for multiple platforms and devices.

Otter’s current positioning leans toward an “AI meeting agent” rather than a standalone transcription tool, with features such as live chat, automated summaries, and action items. It is also investing more heavily in agentic functionality and integrations into other systems.

Otter's strengths:

  • Users report saving over four hours weekly by automating transcription and summaries — time that adds up fast across a team.

  • Very broad brand recognition and familiarity.

  • A straightforward way to standardize transcription across departments.

  • Business and Enterprise plans with admin controls, SSO, and analytics.

Its weaknesses in 2025:

  • It feels more like a general-purpose transcription and note platform than a sharply focused conversation-intelligence stack.

  • It competes with newer tools that may offer richer analytics or more flexible architectures at similar price points.

  • As with any bot-based recorder, it comes with perception and privacy considerations, and you should pay attention to how it handles data and consent. Recent coverage has even included privacy- and consent-related lawsuits; regardless of outcome, that underscores how important it is to understand any vendor’s data practices before making it standard across your company.

In many evaluations, Otter now serves as the benchmark:

  • More private or less intrusive than Otter? That points toward Granola’s sidecar model.

  • More analytics-heavy and revenue-oriented than Otter? That pushes you toward Fireflies.

  • Cheaper or more generous than Otter for individuals? That makes Fathom attractive.

Notion – the workspace-native notetaker

Notion is not a meeting bot at all — and that’s the point.

Instead of joining calls, Notion wants to be the place where:

In a Notion-first setup, your workflow often looks like:

  • Take notes directly in a Notion meeting template during the call (sometimes with lightweight recording/transcription in the background).

  • Use Notion AI to summarize the page, pull out action items, or generate follow-up emails.

  • Link that page to projects, tasks, or databases so the meeting becomes part of the permanent knowledge graph.

This is why, even though I like Granola’s sidecar design, I would personally choose Notion as my core notetaker and workspace in many cases:

  • It’s already where the rest of my work lives.

  • It’s built to connect meeting notes to projects and decisions, not just store transcripts.

  • Its AI is applied at the “knowledge management” level, not just at the “meeting summary” level.

You can absolutely pair Notion with a bot or sidecar (Fireflies, Fathom, Granola, Otter) to generate raw transcripts and then pipe summaries in. But it’s equally valid to say: “Our system of record is Notion, and meeting AI is just an input.”

If your main priority is long-term knowledge and collaboration, Notion is the most natural home base on this list.

How to choose: a simple enterprise lens

Let’s simplify the choice as an enterprise buyer.

First choice: bot, sidecar, or workspace?

  • If you have lots of sensitive or external meetings where a visible recording bot would make people nervous — or create legal headaches — start with a sidecar option like Granola and/or more local workflows combined with something like Notion and Notion AI.

  • If you want full automation and org-wide analytics, you are almost certainly in bot territory with tools like Fathom, Fireflies, or Otter.

  • If your primary concern is long-term knowledge management and collaboration, treat Notion as your system of record and decide which, if any, meeting capture tool should feed it.

Second choice: What is the actual job to be done?

Here is where it helps to be brutally clear:

  • “Just don’t make me take notes.”

    In this case, Granola (if you are privacy-sensitive and like the sidecar concept) and Fathom (if you want a free and easy on-ramp) are obvious starting points.

  • “Turn meetings into a searchable, analytics-rich dataset.”

    Fireflies is the more natural fit, especially for revenue teams and customer-facing work.

  • “Standardize basic transcription across the company with a familiar brand.”

    Otter remains a viable default for many organizations, particularly where the goal is mainstream adoption rather than deep analytics.

  • “Make sure meeting notes live where the rest of our work lives.”

    Notion is the clear choice as your workspace-native notetaker and knowledge base.

Third choice: ask these four questions for every vendor

If you only remember one part of this article, make it these questions.

  1. Data and model training: Can we turn off any use of our data for training, including your own models? How is that controlled and audited?

  2. Storage and retention: Do you store audio and video, or just transcripts and structured notes? Can we define org-wide retention policies like “auto-delete recordings after 90 days and transcripts after one year”?

  3. Compliance and security: What is your status on SOC 2, HIPAA, and GDPR? Do you support SSO, SCIM, role-based access control, and detailed audit logs?

  4. Pricing mechanics: Are there AI credits, fair-use caps, recording length limits, or other thresholds that affect how this scales? What happens to cost and performance as adoption grows?

Those questions will quickly tell you whether a tool is ready for serious enterprise use.

Bonus tip: put your meeting transcripts to work with ChatGPT, Gemini, and connectors

Using Granola, Fathom, Fireflies, Otter, or Notion as your meeting notetaker is step one.

Step two — the part almost nobody does — is actually reusing those transcripts and notes as structured inputs to your broader AI stack.

Once you have transcripts or structured notes, you can:

  1. Export the raw text or file (TXT, DOCX, JSON) from your meeting platform or workspace.

  2. Feed that into large language models like ChatGPT or Google’s Gemini with prompts such as:

    • “Summarize this meeting in five bullets, three risks, and three next actions with owners.”

    • “Extract every customer objection, categorize them, and map each to a product gap.”

    • “Turn this meeting into a PRD, or a follow-up email, or a one-page brief.”

  3. For power users, stop doing this manually and wire it up through connectors and Model Context Protocol (MCP) style integrations so that:

    • Your AI can pull transcripts automatically from storage.

    • It can join that information with your CRM, tickets, and knowledge base.

    • You can ask questions like “What are the top churn risks mentioned in the last 30 days?” or “Show me all meetings where pricing came up and the deal stalled” without copying and pasting anything.

I previously wrote about connectors and MCP — including how to enable ChatGPT to talk directly to your systems securely — on The AI Enterprise. If you save them to a Google Drive or Microsoft 365, you can then build a searchable database that provides context.

Those pieces go deeper into how to design a system where meeting transcripts and notes are not an end state, but a raw material your agents can reason over.

The Real Genius problem

If we are not careful, we will recreate that empty lecture hall from Real Genius — a world where bots, sidecars, and workspaces faithfully capture every word in meetings where nothing truly needed to be said.

The opportunity for enterprises is not to automate attendance for its own sake.

It is to get specific about:

  • Which meetings still require human presence, judgment, and creativity.

  • Which ones can be safely delegated to machines and summarized in a few bullets instead of taking an hour of calendar time.

The ROI is there if you capture it. Productivity research suggests AI meeting tools can save 10-12 hours per person per month by eliminating manual note-taking — and some teams report a 30% increase in meeting efficiency when they standardize on these tools, for a 50-person company where employees average seven meetings per week, that represents roughly 3,500 hours annually spent just on meeting documentation — over $260,000 in salary costs at $75/hour.

Once you are clear on that, the vendor choice becomes almost mechanical:

  • Sidecar or bot or workspace.

  • Notetaker or analytics engine.

  • Individual leverage or organizational intelligence.

The hard part isn’t picking a tool. The hard part is deciding what “showing up” should mean in The Artificially Intelligent Enterprise.

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Your AI Sherpa,

Mark R. Hinkle
Publisher, The AIE Network
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